We know that with the passage of time, digital marketing will continue to gain greater relevance and, in particular, the actions that are undertaken in social networks will be the main bets of advertisers.
Although the growth is not homogeneous for all social networks, Facebook reached more than 2 billion users, Instagram with 700 million and, a little distant Twitterwith 328 million and Snapchat, with 255 million, all have become perfect allies for brands to connect with their audiences.
Although it does not go through its best, nobody takes Snapchat off being one of the most disruptive apps and social networks, its ephemeral messages and the large number of filters set the tone for other social networks.
In fact, Snap Inc., owner of the ephemeral message app, looks for ways to expand its business model and find one that is not copied by other applications such as Instagram, Facebook Messenger or WhatsApp, so this application must be considered ( at least taken into account) when designing a marketing strategy.
Here are 4 reasons why Snapchat is a good option:
- According to data from Social Bakers , the number of active monthly users in this social network amounted to a total of 255 million in May 2017.
- A perfect channel to connect with the Z generation. According to data collected by Business Insider , most users of the platform are under 25 years old.
- A report by RBC Capital Markets , states that 79 percent of teenagers between 13 and 18 years of age in the United States use the social platform Snapchat, which puts the ghost app in the lead in that segment, followed by Instagram, which is used by 73 percent.
- In addition, it has Lens Studio, an app for Mac and Windows computers that lets you create 2D and 3D animations and export them as lenses on Snapchat. According to experts, it represents a great opportunity for creatives, influencers and brands to generate original content and connect with Snapchat users.