Add and continue for an Apple that is not exactly starting the year. The same day we found out that Facua is going to put a demand for the iPhone’s manipulation, the analyst firm Kantar publishes a study on the sales of the iPhone X, which is still failing in Spain, a market that resists it.
Yesterday we echoed what was said by a Wall Street analyst firm, KeyBanc Capital Markets, whose experts said that “we have seen a demand for the iPhone X worse than expected,” adding that “the sales of the iPhone X have been disappointing” despite the fact that the issue of stock supply had improved. This somehow tells the December data that suppliers of components for the iPhone X were seeing orders well below what Apple ordered them at first, so the pace of manufacturing had been reduced by Apple.
The iPhone X, success in some markets, failure in others
According to the data published today by the analytical firm Kantar, the sales of the most recent Apple mobile model have been very uneven. In markets such as Japan, the iPhone X has been the best-selling smartphone during the month of November 2017, achieving shares of 18.2% of the market and followed by the iPhone 8. In China (urban), the iPhone X has had a large welcome despite the handicap of its high price, and according to Kantar “there are a considerable number of customers of Huawei, Xiaomi and Samsung who are switching to new iPhone models.”
November has also been a great month for Apple in the United States, which saw how the X, IPhone 8 and 8 Plus topped the list of best-selling mobile phones, just like in the United Kingdom. The question of Kantar is to know if the mobile Apple has continued to maintain this momentum after its release, something that will be known when compile the data belonging to the month of last December. If we go to other markets such as France, we see that there the iPhone X only reached the 8th place of sales in November, with the list covered by three Samsung models.
Apple keeps failing in Spain
Despite the new versions of mobile phones, such as the iPhone 8, iPhone 8 Plus and iPhone X, the share of Apple phones decreased by 0.6 percentage points in the five major European markets -United Kingdom, Spain, France, Italy and Germany- compared to the same period of the previous year, up to 23.9%, and 3.8 percentage points in the United States, up to 39.8%
And in the Spanish market? What impact has the new Apple had here? Well according to the report” has been more than reduced”, given the price war in Spain waged by Samsung and new competitors such as the Spanish BQ or Huawei and Xiaomi, both newly landed in the Spanish market. In fact, although it has not managed to take the lead from Samsung, X iaomi has managed to make its Redmi 4X the most sold mobile in Spain during November.