Last year Apple made its great revolution in the App Store, and among the changes introduced was the arrival of ads in searches. By configuring a series of parameters, developers could make their apps appear in related searches. Now Apple is launching a much more basic new type of campaign, focused on developers who can not afford such important payments for a campaign.
Search Ads Basic is the new type of campaign , and focuses on offering a type of advertising not so advanced (not in vain the previous one has been renamed Search Ads Advanced). The developers will only have to configure the application to publish, the budget and the amount that the developer wants to pay for installation.
By installation? Yes, because now you do not pay for the times the ad appears, but for the times the application is installed. Apple will usefully suggest the maximum that the developer must pay based on historical data from the App Store related to the type of application that is marketed. How is it different from an advertisement from Google or third parties? In that it appears directly in the App store, and most importantly, it is disseminated based on the internal and direct data of Apple for the App Store, not on assumptions and metrics of third parties.
There are no limitations on the type of application or size of the development company that Search Ads Basic can use, but it makes more sense for small developers who still can not compete with more advanced options. In addition, Search Ads Basic limits budgets to $ 5,000 per month, while Search Ads Advanced has no such limit. In principle, as a user you should not find differences, since the ads will be displayed just like the advanced ones.