I think that there are few programs on television that are more “cosical” than ” Women and men and vice versa“, the dating program of Telecinco that was, in its time, a phenomenon of audience and an authentic quarry of new faces to feed the brand of the chain and its programs and realities. But for months the program has not been a wear but symptoms of a deadly disease.
Well, it seems that Telecinco can no longer stand the low audiences of ‘Women and men and vice versa’ and has decided to remove it from your grill. But before the detractors take leaps of joy, we must clarify that the program has not been canceled, but will become part of the programming of Cuatro.
The D-day will be on Wednesday, January 24, when the semifinal of Ivan’s throne will be broadcast on Telecinco live at the usual time of ‘Women and men and vice versa’ (13:15) and then, that same afternoon, retransmit that final of throne in a new time slot in Cuatro. The gap left by the program presented by Emma García will be covered by ‘El programa de Ana Rosa’ , which will end, thereafter, at 2:00 p.m.
From Mediaset they justify these changes as a reward for the good data of ‘AR’ and as a reinforcement for the programming of Cuatro, which has a target audience similar to that of ‘Mujeres y hombres’ (that is, millennials in general). What is certain is that if in general data the program was years in the doldrums, it was still the first option for the demographic sectors to which it was directed, being a leader in the commercial target (15%) and almost 26% of fee among young viewers(from 13 to 24 years old).
It is the second drastic change suffered by ‘Women and men and vice versa’ in just two months: in mid-November they decided to change the dynamics and make the tronistas live together in the same house. It is a change that, judging by this news, has not finished revitalizing this dating show and, while I do not think this is the last nail in the coffin, I do not think that this transfer to Cuatro will come with pearls.