From the company of Mark Zuckerberg, on many occasions have expressed their interest in the video. It is the format of the future, and platforms such as YouTube are already taking advantage of it. However, Facebook is also taking its first steps with live broadcasts and even the acquisition of broadcasting rights for sporting events. Now they have taken another step, an agreement with Universal Music Group.
This time, although Facebook has put the focus on the video, they have gotten fully into the streaming music sector. No, at the moment they have not planned anything similar to Spotify and its competitors, but the truth is that they have gotten slightly into their field by signing an agreement with Universal Music Group. Apparently this is an agreement of several million dollars , although the agreed amount is unknown, but it has been revealed that will be used to upload music licensed by Universal Music both Facebook and Instagram and Oculus.
The new agreement of Facebook so that we can ‘upload music’ to their social networks
One of the biggest problems that content creators encounter on YouTube is precisely in the copyright of music. The ‘youtubers’ , and other professionals on the video platform, have problems when uploading content because they can not use certain songs or fragments. This is what Facebook wants to avoid, and that is why they have signed a million dollar agreement with Universal.
The key to all this is that Mark Zuckerberg’s company knows, and very well, that music favors audience retention . The contents supported by music, and evidently speaking of recognized songs, produce a positive effect in the visualizations. They are simply looking for the audience to spend more time playing the videos, because this has a positive impact on content monetization, which ultimately is their main business: advertising and apparently they are already negotiating with Sony Music and Warner Music Group.