Home Technology Facebook has signed an agreement that should worry YouTube

Facebook has signed an agreement that should worry YouTube

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From the company of Mark Zuckerberg, on many occasions have expressed their interest in the video. It is the format of the future, and platforms such as YouTube are already taking advantage of it. However, Facebook is also taking its first steps with live broadcasts and even the acquisition  of broadcasting rights for sporting events. Now they have taken another step, an agreement with Universal Music Group.

This time, although Facebook has put the focus on the video, they have gotten fully into the streaming music sector. No, at the moment they have not planned anything similar to  Spotify  and its competitors, but the truth is that they have gotten slightly into their field by  signing an agreement with Universal Music Group. Apparently this is an agreement of  several million dollars , although the agreed amount is unknown, but it has been revealed that  will be used to upload music licensed by Universal Music both Facebook and Instagram and Oculus.

Facebook has signed an agreement that should worry YouTube
Facebook has signed an agreement that should worry YouTube

The new agreement of Facebook so that we can ‘upload music’ to their social networks

One of the biggest  problems that content creators encounter  on YouTube is precisely in the copyright of music. The ‘youtubers’ , and other professionals on the video platform, have problems when uploading content because they can not use certain songs or fragments. This is what Facebook wants to avoid, and that is why they have signed a million dollar agreement with Universal.

The key to all this is that Mark Zuckerberg’s company knows, and very well, that  music favors audience retention . The contents supported by music, and evidently speaking of recognized songs, produce a  positive effect in the visualizations. They are simply looking for  the audience to spend more time playing the videos, because this has a positive impact on  content monetization, which ultimately is their main businessadvertising and apparently  they are already negotiating with Sony Music and Warner Music Group.

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