In the third quarter of 2017, Facebook posts 2,070 million active users per month. That’s almost a third of the world’s population.
In such a huge social network, it is normal that there are false or duplicate accounts. The company of Mark Zuckerberg has done an examination of conscience and has recognized that they have registered more than 270 million false or duplicate accounts. Specifically, about 70 million are false accounts, and about 200 million, duplicates.
These are worrying data not only because of the amount, but also because both types of accounts have increased dramatically in the third quarter of 2017. False accounts have gone up from 1 to 3% of the total, and duplicates from 6 to 10%.
It is necessary to clarify that Facebook calls false accounts to those in which a user pretends to be someone who is not. These accounts are not allowed and are the ones that cause the most problems to the company, both in cases of fraud and abuses as well as in the false news and the post- truths that have influenced the electoral results of countries such as the United States, the United Kingdom or Spain.
The duplicate accounts refer to a user who has multiple accounts using the same purpose. In this case they are allowed, although as an advertising network that is, Facebook does not do it any favors because it produces false results and less efficiency when it comes to making the advertising profitable.
The company is willing to fight both false and duplicate accounts, to the point of “reducing the benefits” to devote budget to the fight against false accounts and news, and duplicate accounts that are barely used and do not produce any benefit to Facebook.