For the first time in 20 years, the boulevard Haussmann lights up for the holidays and offers passers-by to become actors of the magic of Christmas thanks to the application #PlayHaussmann, accessible via their smartphone.
The actors of Haussmann district gathered under the name of Haussmann Paris renew, from the 1st of December next, with the tradition of the incredible illuminations of the Boulevard of the same name, in version 2.0!
Thus, the Haussmann district, favorite Parisian shopping destination for the end of the year festivities, will immerse its visitors in the magic of Christmas and invite them to live an unprecedented experience by offering to take control of the illuminations via their smartphone. Thanks to the application #PlayHaussmann, downloadable on app store and Android, everyone will have the opportunity to customize the program of illuminations and share his creation on social networks.
Colors, effects, rhythms are all parameters on which passers-by will be able to play for unique scenarii. Designed in collaboration with the company Blachère Illumination Studio, this lighting signature uses LED technology for a controlled power consumption of 1,100KWh, equivalent to the electricity consumption required to heat a studio of 11m2 for one year.
The illuminations on Boulevard Haussmann will start each day at 5.30 pm until midnight
From December 1st to January 7th, 2018.