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LG is committed to Artificial Intelligence for the products it launches under the new LG ThinQ brand

the new LG ThinQ brand
the new LG ThinQ brand

For some time now we have been seeing how the smart home has been making its way into the catalog of major brands. A good number of firms are betting on making the devices that we use at home can talk to each other and us, as if we were owners of the “single ring”, we dominated them all.

Being able to control the air conditioning through the personal assistant included and that this in turn can control when we enter and leave home can be a good example of a world that has just started to take its steps. And so as not to lose a foothold in this market niche, from LG they want to position themselves in the place of departure in a prominent place and for that they announce the creation of the ThinQ brand, a seal that will be used to group all kinds of consumer electronics products and services that the Korean company launches in 2018 and that have artificial intelligence.

The range of devices and services that LG launches under the ThinQ seal will be highlighted by two factors. They can, on the one hand, communicate with each other autonomously and, on the other hand, and perhaps more importantly, they will offer the user learning skills by facilitating tasks at home.


For this last factor, the launches that are included under the ThinQ logo will have several AI platforms (Artificial Intelligence) , including LG’s DeepThinQ technology, a development that the Korean firm announced a year ago at CES in Las Vegas and that in 2018 he would see his proposal mature with new devices that give him life.

The use of ThinQ technology is also characterized by the brand’s commitment to include Wi-Fi in all its “premium” appliances, some of which we have already seen under the name “Signature”.

One step more than we saw in April with the launch by the Asian firm of SmartThinQ, a small gadget similar to a cylinder accompanied by a series of sensors that will be responsible for making our fools smart “pots of the house”.

LG already has a long road with the SmartThinQ platform, which was already compatible with Amazon Echo and therefore with Alexa and its Signature range of smart appliances and now intends to take a step forward in this adventure. We will have to be attentive to the CES of Las Vegas this year to know more information about it.


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