From now on, searching on google.com, google.ru or google.de will not make any difference. Whichever Google site you visit, you’ll always have the same results. What counts now is the place from which this research is done. “Your location determines the local Google service that will yield the results for Search and Maps,” says the web giant in a blog note.
When you are in France, you will have French results. If you fly and you end up in Japan, you’ll get Japanese results, even if you sign in on google.com. Back in France, your search results will be French again. The name of the region underlying the search is listed at the bottom left of the web page. This primacy to localization aims to provide more relevant answers to users.
Those who still wish to have Japanese search results while they are in France can do so. Just go to the bottom of the page, click on “Settings”, then “Advanced search”. The settings form allows you to select a specific region of the world to search.
Google says this is just a new way to direct users to localized results. This change does not change the way the search algorithm works. This will continue to take into account other elements such as your affinities and your search history.