Communication is vital to reach the consumer. No matter what medium is used, as long as it is clear and concise, it will expand the conversion range so that it is more direct and can come to fruition, even in a strategy based on email marketing.
According to a study published in the Journal of Personality and Social Psychology, slightly more than the average number of emails has a correct interpretation, with 56 percent. However, a digital marketing model with this strategy remains paramount for many brands, since according to The Radicati Group , the content via email still shows the highest ROI of all.
Data from the same portal indicate that in this year the use of electronic mail had an increase of 3 percent, managed to reach 2.7 billion users and shows that at least 160 million emails sent per second.
Showing an appropriate form of communication can enhance your approach to the consumer effectively by email and when it comes to customers or prospects, the key is to be much more concrete and effective.
Based on the above, these are the phrases that you should not use when executing your email marketing strategy:
“We are in contact”
It creates confusion, because it does not explain to the client what you want to deal with, since it does not provide any additional information and may think that everything was inconclusive.
“I’m sorry to bother you”
No need to apologize for sending a business email. The client appreciates the sincerity and can expect to be told everything directly.
“I will try…”
This phrase is deceptive and the biggest problem it can cause is the feeling of contributing something that you can not finally give.
As a way to make proposals, look for a new way to offer your customers alternatives, but not in the form of an ultimatum.
That phrase may mean that doing something for the client is actually a problem. Avoid the.