2018 could not have started better for Selena Gomez: on the love plane, her romance with Justin Bieber seems to be going from strength to strength, and at work, she continues shooting her next film under Woody Allen while she triumphs with her album ‘Bad Liar’. Now, the singer has just announced that she will also be a Coach image for the Primavera collection.
This is not the first time that the artist works with Coach, because last season she already starred in a successful campaign and even came to design her own bag, the ‘Selena Grace’. However, as he confessed in an interview, the union of Selena and Coach comes from much earlier, specifically when the singer was small, lived in Texas and all he wanted was to find a package of this signature under his tree the day of Christmas:
“When we were little, my cousin and I always entered the store Coach of Dallas. I remember everything we wanted was a small portfolios sold with the brand logo in gold letters on the white leather. That’s what My cousin and I asked for Christmas, and for us it was an important issue, it was great that a store made us feel that way.”
With this great anecdote Selena has made it clear that her relationship with the American brand goes far beyond a contract, in fact the friendship she has with Stuart Vevers, creative director of Coach, is more than known. “The first thing that caught my interest in working with Coach was Stuart, and even before I met him, he had read a lot of articles about him to understand his vision of the brand, now, Coach is like my family”, explained the interpreter of ‘Fetish’
They have also gotten along in the point of view that they want to project the brand: “Stuart wanted to make a young girl feel ‘cool’, but in her own way, although she continues to raise the level of brand fashion, she never makes it look like inaccessible, but something special that you deserve after doing a great job, “says Selena about it.
Already recovered from her health problems and with everything in order in the labor and love scene, everything points to 2018 being a great year for Selena Gomez.