Although Instagram has had a great and successful year and Snapchat has not run with the same luck, the social network of the ghost has presented an interesting tool called Lens Studio, which unlike its original application, this application is intended for the computers.
It turns out that Snapchat has found a new opportunity, by giving a new approach to its application, where it now seeks to take advantage of augmented reality to regain the attention of its users and attract new users, for this it has launched a complementary application to its main application, called Lens Studio completely free of charge.
With Lens Studio any user, student, developer or creative can create and animate their different creations to use them either for fun or even to provide a more attractive experience to a place, brand or object. All by facilitating both the creation tool and the distribution tool, since Snapchat continues to enjoy great popularity.
This is because once you have finished animation, the application will create a special Snapcode, which can be used universally applying with Snapchat just scan the code.
Undoubtedly, an intelligent way to look for a new option to continue using Snapchat, since apparently Snap. Inc responsible for the application and Spectacles lenses have seen the success and great attraction for people to use augmented reality in other applications such as Pokémon Go.