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This Steve Jobs technique will help you to face negative comments

In 1997 Steve Jobs received an insult from the public while lecturing. Your reaction is a valuable lesson on how to deal with negative comments at work and life in general.

This Steve Jobs technique will help you to face negative comments
This Steve Jobs technique will help you to face negative comments

We all make mistakes, and it is important that those around us help us detect them and solve them. Knowing how to face negative feedback is important, since as a rule it is not usually an attack, but rather an opportunity to improve.

That yes, there is a big difference between a constructive criticism and an insult. A negative comment said reluctantly and without foundation is designed to hurt, not help, and if we do not know how to take it correctly, it will probably hurt us.

Steve Jobs gave a valuable lesson on how to respond to an insult or negative comment during  Apple’s WWDC in 1997. The co-founder of Apple faced the questions of the developers, when suddenly a member of the audience rebuked him saying that he did not know what he was talking about, setting an example of his knowledge of OpenDoc, asking him to explain “what he had been doing the last 7 years”. years.”

The comment was followed by a long pause from Jobs. He remained for about 10 seconds in silence, reflecting on the words of his listener. After taking a drink from his glass of water broke the silence: “You know, you can please some people sometimes, but…” Silence again, for about 8 seconds.

Then he went back to his answer: ” One of the most difficult things you face when you try to change things is that people like this gentleman – they are right! In some areas, “said Jobs to the surprise of many. He explained that he did not have full knowledge of all OpenDoc functions; nevertheless, the work of the CEO of Apple was not based on controlling the smallest detail of the software, but having a general vision and coordinating the whole group.

Later Jobs continued talking about one of his greatest techniques and lessons learned: work from the consumer experience to technology and not vice versa. He admitted that the same failed and had followed the opposite order in the past. He continued to praise the excellent work of his team, and how they worked hard to do the best job possible.

Jobs ended his response bluntly: ” Some mistakes will be made along the way and that’s good, because at least decisions are being made along the way. And we will find the mistakes and we will fix them.”

What can we learn from Steve Jobs’ reaction to a negative comment?

  • Why did not Jobs immediately respond?: The initial silence in these circumstances is key, since it allows you to control your emotions, keeping calm to think a valid answer.
  • Why do you initially agree with the opposing party?: Experts indicate that the best way to change someone’s opinion is not to attack them, but to approach them and take them to your land.
  • He gave a valid argument: Jobs took the opportunity to give a valid argument and meditate, explaining how he himself had learned from his mistakes.
  • Value your team: The leader proved to be faithful to his team by highlighting the excellent work of them.
  • A clear and direct ending: After assessing the opinion of the opposing party, Jobs was able to send a clear message: we all make mistakes, and we learn from them, which leads to success.


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