The death of Inbox in Gmail
The death of Inbox in Gmail

Google chose a complicated day to announce the death of one of its applications, or perhaps they did it intentionally taking advantage of Apple’s keynote, we will never know. Well, Google announced that as of March 2019, Inbox will stop working and all users should return to Gmail.

Goodbye to another of Google’s experiments

Almost four years ago, Google presented us with a new email application, something weird for the owner of Gmail. Known as Inbox, it was a risky bet with which they sought to “revolutionize e-mail”, since, according to advertising, it was “designed to focus on what really matters”.

This meant that our Gmail mail launched a new interface with functions and quick actions, whose goal was to make us more efficient when checking and answering our mail. Its main objective was to take advantage of mobile interfaces, and with the passage of time, functions were added in the form of experiments.

That is, while Gmail remained true to its format, Google took advantage of Inbox to play with the possibilities through experimenting, as if it were a kind of test field. This is how we met the automatic response, the integrated task manager, as well as grouping mail by topic, among other things.

Inbox was never a resounding success, but it did get an important base of users who defended the application ‘by heart’. Now with the recent redesign of Gmail, some of the most successful and most used features of Inbox were passed to the main application of Google, which let us see that indeed, Inbox was an experiment and everything would continue to focus on Gmail.

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This is how from March 2019, Inbox will stop working officially, so it is requested that the current users start using Gmail again, where they are promised that they will find some functions they saw first in Inbox. Now, the interesting thing will be to see what Google uses to continue experimenting, or for the moment we will stay with what we have in Gmail, which in the end is what the vast majority uses.

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