The products that Apple presented in its Keynote
The products that Apple presented in its Keynote

After months of rumors and leaks are finally official Apple’s new products, which seek to break records again sales worldwide, and for this we have a new generation of iPhone, as well as a renewal of Apple Watch.

The company has started the event with a very funny commercial with the classic music of the movie saga of Mission Impossible to later talk about the evolution in the company’s products and the importance they have had in the users.

Subsequently spoke of the little fragmentation of its operating system, as well as the news of iOS and the devices where it will be available, because the new iPhone are the phones that release this new version of Apple’s operating system.

And after all this speech has begun what was expected, the presentation of the new products:

Apple Watch Series 4

We started with the new generation of the most successful smartwatch on the market today, and that is that the Apple Watch changes design and adds interesting features.

Let’s start with the new design, which confirms what we saw in previous leaks, where the screen now has much tighter frames that allow much more information to be shown on the screen, since its screen is up to 35% wider than the previous generation.

A very interesting option is that users will be able to configure the corners of their screen so that they can show the options they like the best and thus have a better personalization and use of the clock.

Of course, the health application makes much more sense, because this is one of the functions that have catapulted Apple Watch into success, showing much more data about the user’s health, heart rate, calories burned, etc.

Of course, there are also new and better covers for everyone to have the perfect design of their new Apple Watch.

The Apple Watch has a 50% higher sound to facilitate phone calls and the Walkie-Talkie function that we saw in the last event. It is also much faster and more powerful thanks to its new S4 processor.

And as security is important, if the Apple Watch detects that a user has accidentally dropped an emergency call will be made, so many people can be unconscious and lose their lives by this type of accidental falls.

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And if you were waiting for it, the Apple Watch is able to offer you an electrocardiogram, being the first of the Apple family able to offer this feature to consumers. This function will help you to know how your heart is, and it is ideal if you have a heart disease.

Apple Watch again demonstrates why it is the most successful smartwatch today, because as we have mentioned, its star functions are focused on health, as they have seen in this Keynote.

The battery is also important, and offers a whole day of battery to the consumers with everything and the new functions that it includes, since the processor helps to have a better autonomy in this gadget.

Price and availability

The Apple Watch Series 4 will arrive in three different colors, and there will also be a special version of Nike Sport.

The clock will hit stores on September 21 for $ 499 dollars, which at the exchange rate would be approximately $ 9,500 MXN.

iPhone Xs and iPhone Xs Max

Apple mentioned that the iPhoen is the number 1 smartphone in the world, with a customer satisfaction of 98% (according to them), and today they plan to reach the next level with the new iPhone, which they say are the best iPhone created to date.

We started with the iPhone Xs, which continues to maintain the same design as the iPhone X, but now includes the most resistant glass in a smartphone (supposedly), as well as IP68 certification, so it resists depths of up to 2 meters for a little more than 30 minutes.


It comes with a Super Retina screen of 5.8 inches with a resolution of 2436 x 1125 pixels, so Apple mentions that the multimedia playback will be amazing.

The iPhoen Xs Max will have a 6.5-inch screen and has a resolution of 2688 x 1242 inches, and it also has a Super Retina technology.

The difference of screens between the iPhone Xs and the Xs Max is only the size and the resolution, since both have an ultra resistant glass.

We will have stereo sound with double loudspeaker, which is better than any other iPhone, although they have not given many details about its power.

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Face ID is another of the functions that could not be missing, because it is the unlocking technology that Apple is betting on now that it wants to end the Touch ID, although it mentions that these new iPhone have new algorithms that make this generation the safest and fast with this technology.


Inside we will have a 7-nanometer processor dubbed A12 Bionic, which makes it the most powerful processor in the world today. The A12 Bionic has neuronal processing, and has 10 cores, plus 8 independent cores that are responsible for neuronal processing that are capable of making up to 5 billion (in Spanish) processes per second.

The artificial intelligence returns to be the protagonist, and is present from the processor to learn more and more of the user’s use and thus offer a superior performance depending on the needs of each one.

The A12 Bionic also promises significant improvements in augmented reality, with ARKit 2, so not only will all this technology look much more real, but it will also be faster.

The games have also taken a very important role for Apple, and the people of Bethesda were at the event to demonstrate the benefits of both the processor and the screen and sound, which Apple already said, are the best in the history of the iPhone.


Both models arrive with dual cameras and technologies that we already know from Apple. Both models arrive with two 12 MP sensors, and apertures of f / 1.8 and f / 2.4.

The main camera is 7MP, and has an aperture of 2.2 millimeters.

The camera is now intervened at all times by the technology of neuronal processing to significantly improve the images in each photograph we take, hence the importance of the A12 Bionic in the process.

On the other hand we have HDR technology, and thanks to the A12 Bionic it is promised that there will be zero movement in complicated photographs where the target moves easily.

The portrait mode also improves with better details, real colors and a cut by software much more precise thanks to the neuronal processing.

Variable opening by software

One of the novelties of the iPhone is that there will be a variable software opening to apply in the famous portrait mode or bokeh effect, a situation that will allow us to improve photography based on our tastes, a function that Apple has mentioned belongs to the new era of photography.

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The iPhone Xs has a battery that lasts 30 minutes longer than the iPhone X, and the iPhone Xs Max lasts an hour and a half longer than the iPhone X.

Dual SIM

For the first time in the history of Apple, the iPhone will have support for dual SIM, although these models will only be available in some markets.

Price and availability

The new iPhone will be available in versions of 64, 256 and 512 GB, and their prices (dollars) will be the following:

iPhone Xs

  • 64 GB: $ 999
  • 256 GB: To be confirmed
  • 512 GB: To be confirmed

iPhone Xs Max

  • 64 GB: 1099 dollars
  • 256 GB: To be confirmed
  • 512 GB: To be confirmed

They will be available in pre-sale from September 14 and will be available for sale on September 21, where of course Mexico is included.

iPhone XR

The economic iPhone is official, and it will even have its own RED version of products that help fight AIDS. But this iPhone is different from its brothers, it comes with an LCD screen and not OLED, which is called Liquid Retina with a resolution of 1792 x 828 pixels.

We have the same Face ID that the iPhone Xs and Xs Max release, and although many did not believe it, we will also have the new A12 Bionic processor.

Its main camera is 12 MP with 1.8 mm aperture, and its front camera is also 7 MP like that of its older brothers.

Regarding your battery we have a duration of more than 1.5 hours compared to the iPhone 8.

Price and availability

  • 64 GB: 749 dollars
  • 128 GB: To be confirmed
  • 256 GB: To be confirmed

The presale will begin on October 19 and will arrive on October 26 at stores.

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