Google has announced a new collaboration the less interesting. It is an agreement with the giant Samsung, with which it intends to work to promote and bring to the masses the new RCS messaging protocol to the masses. But what do these acronyms mean and what alternative do they suppose in front of the powerful WhatsApp?
The RCS has been playing for quite some time but at this point it is nothing more than a concept that few have any idea of. That is why it is so revealing that a company like Google now announced this official collaboration with no less than Samsung, with the aim of “offering an improved messaging experience on the smartphone” able to impose itself on other solutions widely known and used today in day and, of course, banish SMS forever.
What is the RCS?
The abbreviations RCS correspond to Rich Communication Services that comes to be translated like “service of enriched communication”. The idea is to create a common communication protocol in which the exchange of messages, with the possibility of chatting on WiFi, create group chats, receive notifications of sending and receiving and sharing photos and videos of high resolution (up to 10 MB).
Already in 2016, during the Mobile World Congress, the creation of this standard was raised in which operators, several manufacturers and Google itself were involved. The sample of interest was growing over time to reach more than 55 operators, 11 OEMs and two operating system distributors (Google and Microsoft) that consider giving the RCS as a unified communication platform – yes, Apple, at the moment It is out. This does not have encryption from end to end, perhaps one of the biggest problems that can be put right now to the solution.
It is not an application, do not get confused. The RCS is a standard, so that different companies (whether operators or telephone manufacturers) can make their own applications based on this protocol, all of which are compatible with each other. Now: for your phone to use it, your operator must support it, hence it is a job that must be combined. And what happens if your receiver does not have RCS? In that case, they clarify, the message will arrive in SMS format.
As you can see the concept is clear, so what Google wants is to accelerate this adoption to get it spread globally as soon as possible. With this announced collaboration gets Samsung a little push forward to bring technology to their equipment, starting with the Galaxy S8 and S8 +, confirms the signature of Mountain View. Samsung is also committed to the fact that its next Galaxy smartphones will also natively support RCS messaging – we are already talking about the Galaxy S10?
The issue does not end here. Google, which for that is the one that most moves all this skein, has renamed the RCS as “Chat“, so that this becomes a kind of general standard of the RCS itself. Obviously, the company wants to generalize this platform on all Android phones.
A threat to WhatsApp?
I could become one. Many are reluctant to the idea because basically this protocol offers a user experience similar to what we can find in the platform of communication excellence at the moment.
The fact, however, that it is already integrated natively on the phone could be a point in favor of the RCS, which now can see how the push of Google and one of the manufacturers that more phones sell in the world (read Samsung) finally makes an effect. And is that although many do not know or what it is, there are already operators and manufacturers that offer it without ever having transcended beyond.
An important advantage of this platform over WhatsApp is that it works through our phone number, not requiring any type of registration, and without needing an internet connection – as if you need the service owned by Facebook. This is because the messages move from the servers of the operators to the server certified by the GSMA (baptized Jibe Cloud).
We will have to see when the RSC is deployed officially and massively if it finally manages to knock down WhatsApp. Dropped distribution and almost silently has served little, so the standard needs to reach much more force to all users, showing that there is life beyond WhatsApp.